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INDUSTRY INSIGHT: Weekly Grosses Analysis - 10/20; IT'S ONLY A PLAY Breaks Records

Welcome to this week’s edition of our new WEEKLY GROSSES ANALYSIS, part of our new Industry Insights section that will feature insider industry information, commentary and insights!

Read on for all the weekly grosses statistics for the movers and shakers from the latest grosses, 10/19/2014.

Producers Tom Kirdahy, Roy Furman, and Ken Davenport announced today that the star-studded Broadway production of the backstage comedy It’s Only a Play has set the all-time box office record at the Gerald Schoenfeld Theatre (236 West 45th Street). It’s Only a Play’s gross for the week ending October 19, 2014 was $1,375,481.00 in the 1083 seat theatre, the highest for any eight-show week at the Schoenfeld Theatre. Prior to It’s Only a Play, A Steady Rain starring Hugh Jackman and Daniel Craig held the house record ($1,292,210.00) set in December 2009.

Top 5 by This Week GrossTHE LION KING$1,895,200WICKED$1,680,849THE BOOK OF MORMON$1,651,464ALADDIN$1,438,023IT’S ONLY A PLAY$1,375,481Bottom 5 by This Week Gross
THE COUNTRY HOUSE ($253,441), LOVE LETTERS ($319,810), DISGRACED ($352,737), ROCK OF AGES ($369,767), THIS IS OUR YOUTH ($409,597)
Top 5 by This Week Gross vs. Last Week GrossIT’S ONLY A PLAY$201,584ON THE TOWN$87,877THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME$78,309THE LAST SHIP$34,430DISGRACED$33,252Bottom 5 by This Week Gross vs. Last Week Gross
ALADDIN ($-176,405), THE LION KING ($-155,070), MATILDA ($-151,064), WICKED ($-125,326),HEDWIG AND THE ANGRY INCH ($-118,386)
Top 5 by Average Ticket PriceTHE BOOK OF MORMON$188.70IT’S ONLY A PLAY$159.02BEAUTIFUL$158.23THE LION KING$141.29A GENTLEMAN’S GUIDE TO LOVE AND MURDER$125.75Bottom 5 by Average Ticket Price
ON THE TOWN ($53.26), DISGRACED ($58.77), THE COUNTRY HOUSE ($64.44), THIS IS OUR YOUTH ($70.67), THE LAST SHIP ($72.81)
Top 5 by Gross % of PotentialTHE BOOK OF MORMON118.73%ALADDIN106.76%IT’S ONLY A PLAY104.34%A GENTLEMAN’S GUIDE TO LOVE AND MURDER103.15%BEAUTIFUL101.89%Bottom 5 by Gross % of Potential
LOVE LETTERS (36.04%), ON THE TOWN (39.24%), THE COUNTRY HOUSE (42.81%),DISGRACED (45.62%), THE LAST SHIP (47.35%)
Top 5 % of Seats Sold of Total SeatsTHE BOOK OF MORMON102.6%IT’S ONLY A PLAY101.1%A GENTLEMAN’S GUIDE TO LOVE AND MURDER100.9%BEAUTIFUL100.8%ALADDIN99.8%Bottom 5 % of Seats Sold of Total Seats

LOVE LETTERS (51.2%), CINDERELLA (59.9%), ONCE (60.9%), THIS IS OUR YOUTH (68.3%),IF/THEN (74.3%)

Top 5 by Seats Sold This Week vs. Last WeekON THE TOWN1836DISGRACED865THE LAST SHIP540THIS IS OUR YOUTH418LES MISERABLES413Bottom 5 by Seats Sold This Week vs. Last Week

It's Only a Record Breaker; Terrence McNally Play Sets Box-Office Record

The star-studded Broadway production of the backstage comedy It’s Only a Play, starring Nathan Lane andMatthew Broderick, has set the all-time box-office record at the Gerald Schoenfeld Theatre, producers Tom Kirdahy, Roy Furman and Ken Davenport announced Oct. 20.

For the week ending Oct. 19, the production grossed $1,375,481 in the 1,083-seat theatre, the highest for any eight-show week at the Schoenfeld. Prior to It’s Only a Play, A Steady Rain, starring Hugh Jackman and Daniel Craig, held the house record ($1,292,210), set in December 2009.

Terrence McNally's It’s Only a Playofficially opened Oct. 9, following previews that began Aug. 28. Click here to read the critics’ reviews.

The production, helmed by Tony Award winner Jack O’Brien, plays a limited 18-week engagement through Jan. 4, 2015.

The play stars “Harry Potter” actor Rupert Grint as young director Frank Finger, Academy Award winner F. Murray Abraham as critic Ira Drew, Tony Award winner Broderick as playwright Peter Austin, Tony Award winner Stockard Channing as actress Virginia Noyes, Tony Award winner Lane as television star James Wicker, Emmy Award winner Megan Mullally as producer Julia Budder and Micah Stock as the wide-eyed Gus P. Head.

In It’s Only a Play, according to producers Tom Kirdahy, Roy Furman and Ken Davenport, “it’s opening night of Peter Austin’s (Broderick) new play as he anxiously awaits to see if his show is a hit. With his career on the line, he shares his big First Night with his best friend, a television star (Lane), his fledgling producer (Mullally), his erratic leading lady (Channing), his wunderkind director (Grint), an infamous drama critic, and a wide-eyed coat check attendant on his first night in Manhattan. It’s alternately raucous, ridiculous and tender — reminding audiences why there’s no business like show business. Thank God!”

It’s Only a Play also features scenic design by Tony winner Scott Pask, costume design by Academy Award and Tony winner Ann Roth, lighting design by Philip Rosenberg and sound design by Fitz Patton.

It’s Only A Play is produced on Broadway by Tom Kirdahy, Roy Furman, Ken Davenport, Hunter Arnold, Morris Berchard and Susan Dietz, Caiola Productions, Carl Daikeler, Jim Fantaci, Wendy Federman, Barbara Freitag and Loraine Alterman Boyle, Hugh Hayes, Jim Herbert, Ricardo F. Hornos, Stephanie Kramer, LAMS Productions, Scott Landis, Mark Lee and Ed Filipowski, Harold Newman, Roy Putrino, Sanford Robertson, Tom Smedes and Peter Stern, and Brian Cromwell Smith.

Tickets for It’s Only a Play are available by visiting For groups of 20 or more, call (855) 329-2932.


Michael Kors On … It’s Only a Play


I’m such a pop-culture vulture. I love everything from airport paparazzi pictures to reality TV to theater and film, so watching It’s Only a Play is a perfect night out for folks like me. It’s jammed with references: Madonna, Mrs. Clinton, theKardashians, Kelly Ripa, Ben Brantley. Even if you’re not a theater insider who spends their nights like I do, eating at Joe Allen’s, you’ll definitely be in on the joke.

The premise of the show is rife with avenues for comedy. It’s the opening night party of a new American play, staged at the posh apartment of its dizzy producer (Megan Mullally), as everyone waits for the reviews to come in. The cast is a modern take on Grand Hotel. The hilarious Nathan Lane, the perfectly deadpanMatthew Broderick, the riotous Stockard Channing, the always-entertainingMullally, and the endlessly talented F. Murray Abraham knock it out of the park. The cherry on the cake is Rupert Grint, playing the insane director. This role definitely moved him past Harry Potter. Also, who doesn’t love a great Broadway debut? Micah Stock in his first Broadway role as the stock-in-trade newbie on the New York scene was just great.

Playwright Terrence McNally packs the show with zinger after zinger, updating the pop-culture references from the original production back in the eighties to make everything totally current. The show is directed by Jack O’Brien, who understands that no matter how much we look at our phones or devices, nothing beats a perfectly timed belly laugh. You’d have to be made of stone not to crack a smile.

The Park Avenue set was perfectly realized by Scott Pask, and the legendary costume designer Ann Roth, as always, gets it right. In fact, clothes play a big part in the characterization of the story. The coats of all the guests at this insane opening night party tell everything about their owners—from Lady Gaga’s clear plastic to Daniel Radcliffe’s tiny coat to Tommy Tune’s gigantic faux fur to the tribal coats from the Lion King cast. Yes, even the fashion makes you laugh!


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